Collection: Links of London

Founded in 1990 by John Ayton and Annoushka Ducas, Links of London became the go-to brand for sterling silver charms and jewellery. Famous for their 'sweetie' bracelet and friendship bracelet styles, Links offered high quality silver pieces with on trend designs. The company ceased trading in 2019/2020 with it's final store closing in Hong Kong in June 2020. 
Notable pieces seen in the press were the 'Essentials Hope' earrings, Effervescence Bubble bracelet and 20/20 necklace worn by 2014 Wimbledon Champion Petra Kvitova at the trophy presentation, as well as the 'Hope Topaz' earrings worn by HRH Catherine Middleton in her official Engagement photos.